Indeed ϕ is all around and all the time, so much so that it’s part of a new design theory of everything based on dynamical systems #Universality:
https://medium.com/@ASYNSIS/no-dick-tators-yes-curators-cd782f9f5e36
https://medium.com/@ASYNSIS/asynsis-an-extremely-mean-theory-of-everything-fbb95d5f53d8
http://www.quora.com/Complexity/Asynsis-Principle-What-is-the-Asynsis-principle-a-design-law-of-nature-or-culture-What-is-the-etymology-of-the-word